Johnson Media Inc. | Brooks Brothers
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Brooks Brothers / Promotions

About

Goal: Brooks Brothers aimed to expand its customer base with highly accomplished professionals between the ages of 25 and 44.

Strategy: Our team identified extremely successful young professionals and gave them invitations to shop at a Brooks Brothers store. The invitation included a gift certificate worth $100. We also gave them the Brooks Brothers Generations of Style Book.

Impact: All invitations were redeemed, leading to incremental sales and new customers.

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